Turner Teaches Us How to Fail

Boston suffered a bomb scare today courtesy of the Turner Network. Their ad campaign for a series of adult cartoons called Adult Swim included packages that we placed in odd locations in 10 cities throughout the US. Horrible idea folks. Police shut down water travel and even had to pause public transportation while it was determined that the cartoon packages were not bombs. How in the world did that idea get approved? The cartoon is sticking up his middle finger and has weird switchboard lighting that made it look like it could be anything. And the smartest thing they did, oh lets put one on the subway. I hope they get in some sort of huge trouble for this and the account planner of the campaign takes another look at what is and is not funny.

TV Ratings

Neilsen Media Research has long been the go-to company when it comes to tv show ratings, and despite the numerous flaws in their system they have yet to face defeat by another company. Neilsen has now negotiated with the 250 families out of their sample 10,000 that have children away at college to put Neilsen ratings boxes in their dorm rooms or off campus living situations. So now 250 college students are determining what all college students in America are watching. Can sample sizing really be accurate enough that these ratings will be taken as true? These 250 kids are a very small percentage of our college population, and not a completely diversified sample either, but they are now the voices of us all.

My First Blog

It seemed appropriate to title this "my first blog", because it is.

I have never before read blogs, yes I am one of the college girls who has absolutely no interest in what Perez Hilton has to say about whatever Britany Spears or Paris Hilton is wearing today.

I am going to concentrate this blog on current advertising and how it affects our daily lives. It will incorporate both large affairs with big companies and also smaller things that happen around campus.

Enjoy!