Wednesday, January 31, 2007
TV Ratings
Neilsen Media Research has long been the go-to company when it comes to tv show ratings, and despite the numerous flaws in their system they have yet to face defeat by another company. Neilsen has now negotiated with the 250 families out of their sample 10,000 that have children away at college to put Neilsen ratings boxes in their dorm rooms or off campus living situations. So now 250 college students are determining what all college students in America are watching. Can sample sizing really be accurate enough that these ratings will be taken as true? These 250 kids are a very small percentage of our college population, and not a completely diversified sample either, but they are now the voices of us all.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment