A recent Boston guerrilla advertising campaign put the horrid of the aqua teen bomb at rest showing that some campaigns can be quite fun and spread through the city just as fast.
A giant truck comes plowing up Newbury street with one entire side taken up by a TV screen. The truck stops on the corner and 4 20-something year old guys step out with guitars and start playing toward the screen.
It's the new campaign for Guitar Heroes, the video game.
Not only does the campaign catch peoples' attention, but it's interactive. Those bystanders who don't have anywhere to be fast can hang out and try out the gaming system for themselves.
I hate video games. And I don't really like guitars either, but something about this just makes you excited because you want to be part of the whole sha-nan-gans.
Sunday, March 25, 2007
Tuesday, March 20, 2007
How Italians Do It
Spending spring break in Barcelona and Florence was a wonderful, relaxing and beautiful experience. So it wasn't surprising that leaving was the most tedious and difficult part of our trip.
Airports are always annoying and stressful and full of people who are in bad moods. But most are run in a very corporate and professional manner--I don't think that the Milan International Airport got that memo.
When you walk into the airport the first thing that you will notice has absolutely nothing to do with travel but rather a topless model sporting some new underwear from an Italian clothing line. The advertisement was probably 50 feet tall and hung in the middle of the terminal for flights to the US. Now when you are angered and stressed do you really think that we want to look at some 95 lb model telling us to leave the airport to get the knickers that she has on.
While we were stuck in the Milan airport for another 55 hours we found that she was not the only one. It seems that the airport officials will sell ad space just about anywhere they can argue. I'm kinda expecting the jetway to be a bra ad next time I'm over there.
Airports are always annoying and stressful and full of people who are in bad moods. But most are run in a very corporate and professional manner--I don't think that the Milan International Airport got that memo.
When you walk into the airport the first thing that you will notice has absolutely nothing to do with travel but rather a topless model sporting some new underwear from an Italian clothing line. The advertisement was probably 50 feet tall and hung in the middle of the terminal for flights to the US. Now when you are angered and stressed do you really think that we want to look at some 95 lb model telling us to leave the airport to get the knickers that she has on.
While we were stuck in the Milan airport for another 55 hours we found that she was not the only one. It seems that the airport officials will sell ad space just about anywhere they can argue. I'm kinda expecting the jetway to be a bra ad next time I'm over there.
Saturday, March 3, 2007
Birthday Cards
Happy Birthday to Me!!!
The majority of my family lives far away (stretching from North Carolina into the northern noman's land in Canada) so birthday cards have become quite popular over the years.
The way that birthdays are perceived confuses me a little bit.
"Congratulations! Best wishes for your new year"
Translation...
"hey great job on staying alive for another year! hope you can keep it up this year to"
If the day is supposed to be just about you why aren't the cards just about how great (or horrible) of a person you are. They could talk about your interests, ask about your life, or tell you about their's, but instead my birthday cards all came from Hallmark's 1st store aisle where the implication of a birthday has become a litttle bit cloudy.
However, I do love cake, flowers, balloons and celebrations!
The majority of my family lives far away (stretching from North Carolina into the northern noman's land in Canada) so birthday cards have become quite popular over the years.
The way that birthdays are perceived confuses me a little bit.
"Congratulations! Best wishes for your new year"
Translation...
"hey great job on staying alive for another year! hope you can keep it up this year to"
If the day is supposed to be just about you why aren't the cards just about how great (or horrible) of a person you are. They could talk about your interests, ask about your life, or tell you about their's, but instead my birthday cards all came from Hallmark's 1st store aisle where the implication of a birthday has become a litttle bit cloudy.
However, I do love cake, flowers, balloons and celebrations!
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