A recent Boston guerrilla advertising campaign put the horrid of the aqua teen bomb at rest showing that some campaigns can be quite fun and spread through the city just as fast.
A giant truck comes plowing up Newbury street with one entire side taken up by a TV screen. The truck stops on the corner and 4 20-something year old guys step out with guitars and start playing toward the screen.
It's the new campaign for Guitar Heroes, the video game.
Not only does the campaign catch peoples' attention, but it's interactive. Those bystanders who don't have anywhere to be fast can hang out and try out the gaming system for themselves.
I hate video games. And I don't really like guitars either, but something about this just makes you excited because you want to be part of the whole sha-nan-gans.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment