Want to force your product onto thousands of people a day? Talk to the guys at Jet Blue.
"Please buckle your seatbelt and start deciding whether you would like the DORITOS munchi mix or the KEEBLER cookies"
Airplane food is no longer a bag of no-name peanuts.
Jet Blue has organized contracts with several major players in the food and beverage industry to use their products on their flights.
The result...
-Happier customers who like the choices and often get the brand of their choice.
-Happy Jet Blue who is now paying less for the brand name goods than they were for the no-name.
-Happy companies who are getting great advertising without too much effort.
Job well done.
Sunday, April 1, 2007
Sunday, March 25, 2007
Street Entertainment
A recent Boston guerrilla advertising campaign put the horrid of the aqua teen bomb at rest showing that some campaigns can be quite fun and spread through the city just as fast.
A giant truck comes plowing up Newbury street with one entire side taken up by a TV screen. The truck stops on the corner and 4 20-something year old guys step out with guitars and start playing toward the screen.
It's the new campaign for Guitar Heroes, the video game.
Not only does the campaign catch peoples' attention, but it's interactive. Those bystanders who don't have anywhere to be fast can hang out and try out the gaming system for themselves.
I hate video games. And I don't really like guitars either, but something about this just makes you excited because you want to be part of the whole sha-nan-gans.
A giant truck comes plowing up Newbury street with one entire side taken up by a TV screen. The truck stops on the corner and 4 20-something year old guys step out with guitars and start playing toward the screen.
It's the new campaign for Guitar Heroes, the video game.
Not only does the campaign catch peoples' attention, but it's interactive. Those bystanders who don't have anywhere to be fast can hang out and try out the gaming system for themselves.
I hate video games. And I don't really like guitars either, but something about this just makes you excited because you want to be part of the whole sha-nan-gans.
Tuesday, March 20, 2007
How Italians Do It
Spending spring break in Barcelona and Florence was a wonderful, relaxing and beautiful experience. So it wasn't surprising that leaving was the most tedious and difficult part of our trip.
Airports are always annoying and stressful and full of people who are in bad moods. But most are run in a very corporate and professional manner--I don't think that the Milan International Airport got that memo.
When you walk into the airport the first thing that you will notice has absolutely nothing to do with travel but rather a topless model sporting some new underwear from an Italian clothing line. The advertisement was probably 50 feet tall and hung in the middle of the terminal for flights to the US. Now when you are angered and stressed do you really think that we want to look at some 95 lb model telling us to leave the airport to get the knickers that she has on.
While we were stuck in the Milan airport for another 55 hours we found that she was not the only one. It seems that the airport officials will sell ad space just about anywhere they can argue. I'm kinda expecting the jetway to be a bra ad next time I'm over there.
Airports are always annoying and stressful and full of people who are in bad moods. But most are run in a very corporate and professional manner--I don't think that the Milan International Airport got that memo.
When you walk into the airport the first thing that you will notice has absolutely nothing to do with travel but rather a topless model sporting some new underwear from an Italian clothing line. The advertisement was probably 50 feet tall and hung in the middle of the terminal for flights to the US. Now when you are angered and stressed do you really think that we want to look at some 95 lb model telling us to leave the airport to get the knickers that she has on.
While we were stuck in the Milan airport for another 55 hours we found that she was not the only one. It seems that the airport officials will sell ad space just about anywhere they can argue. I'm kinda expecting the jetway to be a bra ad next time I'm over there.
Saturday, March 3, 2007
Birthday Cards
Happy Birthday to Me!!!
The majority of my family lives far away (stretching from North Carolina into the northern noman's land in Canada) so birthday cards have become quite popular over the years.
The way that birthdays are perceived confuses me a little bit.
"Congratulations! Best wishes for your new year"
Translation...
"hey great job on staying alive for another year! hope you can keep it up this year to"
If the day is supposed to be just about you why aren't the cards just about how great (or horrible) of a person you are. They could talk about your interests, ask about your life, or tell you about their's, but instead my birthday cards all came from Hallmark's 1st store aisle where the implication of a birthday has become a litttle bit cloudy.
However, I do love cake, flowers, balloons and celebrations!
The majority of my family lives far away (stretching from North Carolina into the northern noman's land in Canada) so birthday cards have become quite popular over the years.
The way that birthdays are perceived confuses me a little bit.
"Congratulations! Best wishes for your new year"
Translation...
"hey great job on staying alive for another year! hope you can keep it up this year to"
If the day is supposed to be just about you why aren't the cards just about how great (or horrible) of a person you are. They could talk about your interests, ask about your life, or tell you about their's, but instead my birthday cards all came from Hallmark's 1st store aisle where the implication of a birthday has become a litttle bit cloudy.
However, I do love cake, flowers, balloons and celebrations!
Monday, February 19, 2007
Unnecessary Salespeople
Sometimes when I'm on the subway I see these little kids holding up a piece of paper and some candy bars. They have this whole speech down pat that they are supposed to read to strangers in an attempt to get them to purchase a $5 snickers bar.
The reasons are always for their schools and communities but you have to wonder... aren't there other ways to raise money besides having these 9 year old kids begging for money on the street. What exactly does that teach them? They are ignored by 98% of the people who see them and the other 2% just feel bad and therefore give them the money and have them keep the candy bars.
It seems as though the practice is making them sell themselves rather than just work for what they deserve.
Also, it is not the responsibility of a 9 year old to raise money for his/her public school. Kids should be enjoying their childhood rather than spending it trying to raise money for "how to kill a mockingbird"
The reasons are always for their schools and communities but you have to wonder... aren't there other ways to raise money besides having these 9 year old kids begging for money on the street. What exactly does that teach them? They are ignored by 98% of the people who see them and the other 2% just feel bad and therefore give them the money and have them keep the candy bars.
It seems as though the practice is making them sell themselves rather than just work for what they deserve.
Also, it is not the responsibility of a 9 year old to raise money for his/her public school. Kids should be enjoying their childhood rather than spending it trying to raise money for "how to kill a mockingbird"
Thursday, February 15, 2007
Selling Out in Suits
Last night I went to the Duke vs. Boston College basketball game (I am not a fan of either but had to attend in order to get tickets for this weekends dame). During one of the time-outs the jumbo-tron showed a commercial of no other than Boston College's head coach, Al Skinner. Skinner was standing in a local suit shop for those men who are "a little bigger than most." I guess with NCAA rules making sure that you can't make money off players you have to resort to making money off of the coaches.
Wednesday, February 14, 2007
The Silent Sit Smiling
Boston's Bomb Scare. Whether you view it as a guerilla marketing campaign gone horribly wrong or a hint that the police force needs to be more aware of media culture, it's been taglined as the Boston Bomb Scare. Turner issued a corporate apology that aired on their show and also paid the city of Boston 2 million dollars for damages caused because of the debacle. And this was all completely avoidable.
If someone had called up the police station and simply told them to look on the shows website to see that the "bomb" was a martin, most of the drama could have been avoided. So why didn't anyone who knew what was going on even try stop it?
The alleged bombs were also placed on the doors of at least two stores on Newbury Street of Boston two days before the giant scare. People working in the stores found the aliens and kept them but also kept silent and didn't say anything about the meaning behind them to the police.
It would have taken a few minutes out of somebody's day to simply call and notify the police of what was going on and yet they didn't. And when the police force reacted the way that they did these same city dwellers who didn't want to say anything before sneering at the officials for an unnecessary reaction to a marketing campaign.
The opinions of the marketing campaign are split in half between people who loved it and people who despised it, the same kind of feelings that almost every superbowl commercial had. So, in the end, maybe Turner did this in atttempt to save over two million dollars of advertising money that they could have put into the superbowl.
If someone had called up the police station and simply told them to look on the shows website to see that the "bomb" was a martin, most of the drama could have been avoided. So why didn't anyone who knew what was going on even try stop it?
The alleged bombs were also placed on the doors of at least two stores on Newbury Street of Boston two days before the giant scare. People working in the stores found the aliens and kept them but also kept silent and didn't say anything about the meaning behind them to the police.
It would have taken a few minutes out of somebody's day to simply call and notify the police of what was going on and yet they didn't. And when the police force reacted the way that they did these same city dwellers who didn't want to say anything before sneering at the officials for an unnecessary reaction to a marketing campaign.
The opinions of the marketing campaign are split in half between people who loved it and people who despised it, the same kind of feelings that almost every superbowl commercial had. So, in the end, maybe Turner did this in atttempt to save over two million dollars of advertising money that they could have put into the superbowl.
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