so this is life and i love it. but they just love to kill any mojo that i might possibly have going. obviously i'm not good enough for any of the guys that i have crushes on and i openly admit to having them bc i think that its fun and entertaining NOT because i want to be completely embarrassed. i'm over it, completely.

The End of it?

Today is my last official blog.

Since this blog was part of a media writing class, I doubt that I will be publicly posting blogs following this entry. Although the experience was new and fun to write, knowing that other people can just search this and read what I am writing is a bit too "big brother" for me to handle.

I will continue to follow advertising and explore the industry as one that I would possibly like to enter following my college experience. So maybe my next blog will be on my future company Web site.

Until then...Ciao!

The Truth in Advertising

What I learned in class today....

The slogan for Garelick Farms is "Made Locally from our Farms to your Family"

Truth..
1. Garelick has never owned a farm.
2. The milk in the Garelick bottles and the Hood bottles come from the same bottling company.
3. We rarely question what is true when the media tells us that it is.

Pharmaceutical Advertising

This past weekend there was a pharmaceutical convention in Boston. The main topics were supposed to include new drugs that were coming to market and how to improve the current research and development departments at many major companies.

But instead....

The convention turned into a mutiny as many of the attendees got offended about the excessive budget predictions for advertising for the upcoming year.

Some things don't need to be advertising on national TV spots, spending $150,000 for 30 seconds to tell us about the next newest and best drug. The argument was that the advertising money should be spent developing the drugs and not promoting them.

I completely agree.
Science is intended to help people, not flood them with "remember the purple pill" taglines.

What is Marathon Monday

John Hancock hangs signs throughout the city promoting the race.
Adidas sends in news uniforms, water bottles and health packs for runners.
Health stations are set up by volunteers covering the 26.4 miles for safety.

And the college students in Boston....
Rushing to buy six packs and then getting held back by the Boston Police Force so that their stumbling drunkenness doesn't ruin the race that people travel around the world for.

What the race is promoted as and how a large portion of Boston residents treat the race are almost polar opposites. From Wellesley College through Boston College, Boston University, MIT, Northeastern and Berklee, Marathon Monday is more about drinking for no purpose whatsoever than it is focused on the runners.

But that can't be advertised, can it.

Could Consumer Created Advertising Crush the Industry

We witnessed at this year's superbowl that consumer-generated advertising is constantly rising. The commercials were funny and gave viewers a sense of pride that someone who was a regular person could come up with a funny storyline and end up with their ad on the superbowl.

But what about the industry?

There are millions of professionals who work on a daily basis to get one of the coveted superbowl advertisement spots and some twit from a North Carolina college came up with something funny and now they are out a project.

Are they going to be out of jobs next?

If consumer generated media keeps increasing and increasing, then what are we all doing paying tuition to get into an industry that is starting to favor the ideas 18 year-olds over the professionals.

Welcome to Facebook Candidates!

We all know about the Facebook phenomenon. Some smart Harvard kids came up with an online social network that has now basically turned almost all students into semi-stalkers. And our newest friends...Hillary Clinton and Barack Obama.

The site has transformed from a safe social network for only college students into an outlet for all companies (and individuals) to post their lives and pictures up and see what kind of wall posts they will receive.

Although it does reach a very high number of people in a convenient and low-cost manner, the personal aspect is gone.

Candidates are spending less time traveling the country that they want to run and more time surfing the world wide web.

Maybe sometimes we need to avoid certain aspects of technology.