This past weekend there was a pharmaceutical convention in Boston. The main topics were supposed to include new drugs that were coming to market and how to improve the current research and development departments at many major companies.
But instead....
The convention turned into a mutiny as many of the attendees got offended about the excessive budget predictions for advertising for the upcoming year.
Some things don't need to be advertising on national TV spots, spending $150,000 for 30 seconds to tell us about the next newest and best drug. The argument was that the advertising money should be spent developing the drugs and not promoting them.
I completely agree.
Science is intended to help people, not flood them with "remember the purple pill" taglines.
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