John Hancock hangs signs throughout the city promoting the race.
Adidas sends in news uniforms, water bottles and health packs for runners.
Health stations are set up by volunteers covering the 26.4 miles for safety.
And the college students in Boston....
Rushing to buy six packs and then getting held back by the Boston Police Force so that their stumbling drunkenness doesn't ruin the race that people travel around the world for.
What the race is promoted as and how a large portion of Boston residents treat the race are almost polar opposites. From Wellesley College through Boston College, Boston University, MIT, Northeastern and Berklee, Marathon Monday is more about drinking for no purpose whatsoever than it is focused on the runners.
But that can't be advertised, can it.
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