Want to force your product onto thousands of people a day? Talk to the guys at Jet Blue.
"Please buckle your seatbelt and start deciding whether you would like the DORITOS munchi mix or the KEEBLER cookies"
Airplane food is no longer a bag of no-name peanuts.
Jet Blue has organized contracts with several major players in the food and beverage industry to use their products on their flights.
The result...
-Happier customers who like the choices and often get the brand of their choice.
-Happy Jet Blue who is now paying less for the brand name goods than they were for the no-name.
-Happy companies who are getting great advertising without too much effort.
Job well done.
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1 comment:
agreed. A very smart company, who will undoubtly survive and flourish in avery very tough industy.
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